Focus is a tool for creating perfect presentations, developed by Artemy Lebedev Studio.
Landing page
The first thing people see is the input field. By entering their email address, they can immediately register for the service and start creating presentations. Comments from service users are displayed below the email input field. People trust other people.
Advantages of the service
We have compiled all our advantages and prioritized them, highlighting the most important ones. A gallery of examples has been added for inspiration.
Presentations and websites
Focus allows you to create colorful presentations and large websites. I explained the difference and showed it in an illustration.
Invitation to register
We repeat the call for registration against the backdrop of presentations created in Focus.
CEO infrastructure
Every service needs promotion. One inexpensive option is SEO optimization and a landing page system. We created our system based on Kanva, which became a market leader thanks to this type of optimization.
We created a page where we posted presentation templates. Using Wordstat, we selected the most popular user queries on the topic of presentations and created the first, most important pages with the words that people search for first. Each page has attributes without which such optimization would not work: text describing the page, tags for searching specific topics, breadcrumbs, and the presentations themselves.
The presentation page contains a lot of text information about the template. Such text helps pages appear more often on the Internet. Tags work as a network of links and help other pages rank higher.
The first path and user interaction with AI
Our product was created at the height of the AI hype. Of course, we couldn't miss out on this, so I was tasked with figuring out how to generate presentations using AI.
I made the loading animation in the form of the service logo. I found a reference and created a fully finished animation in CodePen.
The menu displays the stages that the presentation goes through while it is being generated by AI.
Together with a programmer, we created a flowchart for creating each presentation.
We developed the steps that led to the creation of the presentation. We create the text using GPT, and take prompts for images together with the text. We added a library of additional colors and a layout system with or without images on the slides. The presentation is ready.
And there's a lot more I can't show, for example...
3 landing page services for SEO purposes
Adding a new tariff and flow for it from start to finish
And integration with one service for studying